Register a Doing Business As (DBA) name for your business
Request dba / fictitious name filing and we'll walk you through it step by step.
A DBA — also called a fictitious name, assumed name, or trade name — lets an existing person or entity legally do business under a different public-facing name. An LLC named after its founders can trade as a brand name; a sole proprietor can invoice under a company name rather than their own.
It's a disclosure filing, not a shield. A DBA creates no new entity, adds no liability protection, and gives you no exclusive right to the name. Banks generally require one before they'll deposit checks made out to a name that isn't on your formation documents.
Where it's filed depends on your state: some register DBAs at the state level, others at the county clerk, and several require publication in a local newspaper before the registration is effective. We file with the correct office for your location and handle publication where the jurisdiction requires it.
Only if you want to trade under a name different from the one on your articles. Operating under your exact registered name doesn't require one.
No. It permits use; it doesn't grant exclusivity. Trademark registration is what creates enforceable rights.
Most jurisdictions set a fixed term — often around five years — and require renewal. The renewal date is tracked in your dashboard.
Yes. One entity can maintain several DBAs for different brands or product lines, each filed separately.